Transformational Coaching for Executives, Leaders & Business Owners
Master who you are. Expand what's possible. Create wealth and impact without sacrificing yourself in the process.
I'm Cheryl Keates, Master Certified Coach (MCC), and for more than two decades I've helped accomplished executives, leaders and business owners create meaningful transformation in their leadership, businesses and lives.
My work goes beyond traditional performance coaching.
Together, we uncover the beliefs, patterns and ways of operating that may have helped you get where you are — but won't necessarily take you where you want to go next.
Through a powerful combination of psychology, mindset, identity, emotional intelligence and transformational coaching, I help you close the gap between what you know you're capable of and how you're actually living, leading and performing.
Because the next level isn't always about doing more.
Sometimes it's about becoming the person who can hold more — more success, more wealth, more responsibility, more freedom and more impact — without losing yourself along the way.
Mastery. Wealth. Impact.
This is the work of becoming who your next level requires you to be.
Who I Work With
I work with accomplished people who have already created success — and know there is another level available to them.
Executives & Senior Leaders
Lead with greater clarity, confidence and emotional intelligence while navigating complexity, growth and change.
Entrepreneurs & Business Owners
Break through the internal ceilings that limit growth, wealth and freedom, and become the leader your next level of business requires.
Coaches & Transformational Leaders
Deepen your mastery, expand your impact and build greater wealth from a place of alignment rather than striving.
Different paths. Different goals.
But the work underneath them is often the same:
Transform the person creating the results — and the results begin to transform.
TRUSTED BY EXECUTIVES, ENTREPRENEURS & LEADERS
MCC • Forbes Coaches Council • 20+ Years of Transformational Coaching • Global Clientele
“As an HR executive, I have many internal colleagues who are high performing and high potential, but who need the occasional extra push to get to a higher level. Cheryl is the secret weapon, the catalyst, the simultaneous gentle nudge and hard-ass who can get you where you want to be. I highly recommend her. She's a wow.”
—Sharon Sanzo, CHRE, MCOD, HRCCC, ATC
Human Resources Vice President & Executive Coach SAS Human Capital Consulting
AS SEEN IN
Where embodied mastery becomes sustainable wealth and meaningful impact.
A private collective for certified coaches ready to expand income and influence - from a regulated place
Step into your personal power with prosperity and peace.
For elite women leaders, entrepreneurs, and executives who are ready to evolve beyond achievement into alignment
Be the director of your mind to create next level results.
By uncovering the secret to goals worthy of you (and not the other way around) while shifting your habitual thoughts, patterns and behaviours.
Featured Articles
What is it like to work with Cheryl?
Testimonials
“During my time working with Cheryl, I've really appreciated her ability to listen and reflect in a concise and pointed manner to get to the heart of the topic at hand. She allows room for a lot of emotion while maintaining focus of forward progress and momentum. She has equipped me with many tools/techniques that I use regularly in my day to day as a people leader and professional to navigate ambiguity, conflict, career development and to identify what is aligned with my own values and beliefs. She is a big advocate for work life balance/integration as well as psychological safety and is well versed in these topics making her an excellent teacher. She has many lessons to teach if you're willing to learn”
— Sarah Hallahan
Technical Recruiting Lead, Data Science at Facebook
As an HR executive, I have many internal colleagues who are high performing and high potential, but who need the occasional extra push to get to a higher level. Cheryl is the secret weapon, the catalyst, the simultaneous gentle nudge and hard-ass who can get you where you want to be. I highly recommend her. She's a wow.
—Sharon Sanzo, CHRE, MCOD, HRCCC, ATC
Human Resources Vice President & Executive Coach SAS Human Capital Consulting
“Cheryl is a skilled coach with the unique ability to go several layers deeper to truly understand a situation or circumstance, and connect an individual's inner belief systems and values to desired goals and outcomes. I would recommend Cheryl to anyone who is looking to better understand themselves, and what they'd like to achieve in their careers and lives. ”
— Kendra Hum
Sales Leadership, Amazon Advertising
“Cheryl Keates is a talented, insightful and emotionally intelligent professional whose coaching skills and recommendations help her clients develop effective and practical career plans. I've worked with Cheryl in my personal journey. I've found her advice highly valuable and would recommend Cheryl to others seeking personal and professional knowledge and insights as they chart their careers.”
— Heather Whyte, SVP
Marketing, Communications, Public Affairs at CPA Canada and Publisher of PIVOT
“I have had the great opportunity to work with Cheryl for a number of years and have found her to be an exceptional coach. Cheryl challenges you to find solutions and develop a greater awareness of your strengths and values. She has the ability to help you clearly define your goals and provides motivation to drive change and forward momentum both professionally and personally. I would highly recommend working with Cheryl, she will inspire you in your journey to achieve your goals”
—Vince Osbourne, CMA, CBV
Director Finance, Capital and Real Estate at Sobeys
Cheryl has been my life/leadership coach for the past 6 months and the impact on my personal and professional development has been significant. She is passionate about seeing others reach their potential. This passion is equipped with the capability to organize my sometimes disarrayed ramblings into a focused plan. As her client, you are encouraged to identify your goals and objective while staying true to your values and principles. In the past few months, I had made significant career change which came with many feelings of excitement and self-doubt. The coaching process with Cheryl helped me reinforce my value set and focus. She has a wonderful, unassuming manner of giving you the tools you need to realize the solutions to your challenges. I always walked away from every session feeling uplifted and confident. I still continue to look to Cheryl for support as I progress in my career.
—Shelly Ma, MS, EnCE
Director, Digital Forensics $ Incidence Response at Arete Advisors
